In the competitive landscape of the fitness industry, a well-structured marketing funnel can be the key to not only attracting potential members but also converting leads into loyal gym-goers.
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As the channels of communication between brand and customer have increased over the years, the distance between one and the other have grown shorter and shorter in proportion. With social media initiatives that bound communal ties within a brand space, innovating means of providing customer support, and a diversifying pool of tools for users to voice their thoughts - bringing your audience closer to your brand has never been more malleable.
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The modern century’s working obsession with digitising all aspects of societal life has meant the rapid adoption of lifetsyle and workplace technologies, all with the aim of facilitating our ability to work smarter, rather than harder.
Across marketing, administrative and operational processes, tools that you’re able to add to your tech stack hold the potential to infinitely condense the type of work you need to do.
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Gym CRM software emerges as a strategic asset for gym owners seeking business excellence in the dynamic fitness industry. This tool extends beyond membership management, offering game-changing potential through smart, data-driven decisions.
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The gym industry in Australia is huge — we’re talking $2.2 billion in annual revenue (2022), and it's getting increasingly difficult every year to stand out from the crowd. Whether you're looking to start your gym or you've been in the game forever, you'll find our tips will optimise your business strategy and get your gym the attention it deserves.
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Here’s a statistic that should shock any employer - a mere 9 per cent of Australian employees (including gym employees) are engaged in their jobs, and 24 per cent are actively looking for new ones. As a business owner, you know that poor staff engagement and retention rates mean trouble for your gym. The sooner you address these issues, the sooner you can turn things around.
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When you own or manage a gym, you’re not just in the fitness business — you’re also in the customer service business. There’s no getting around it. You’re going to be met with complaints from your members on occasion. To help you out, we’ve rounded up 7 of the most common complaints customers have about gyms.
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Did you know that 92 per cent of consumers say they trust referrals from people they know? Referral marketing is one of the most valuable types of marketing for businesses of all kinds, including gyms. Here are the top six benefits it can offer.
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Have you recently opened a new gym or fitness studio? Are you a seasoned gym owner looking to level up your business and improve sales in the new year? It doesn’t matter if you’re brand new to the fitness industry or have been part of it for decades. There’s always room for improvement.
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If you’re a gym owner, your members are your lifeblood. Without them, you don’t have a business! So whether you’re recovering from the pandemic aftermath or you just want to keep your members happy general, we’ve listed some tips to help you increase your retention, revenue, and stability so you can future-proof your fitness business.
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Looking for new ways to market your gym? We’ve listed 13 of the most effective fitness marketing strategies to help small gyms grow and thrive in the competitive fitness space. Whether you’re a big gym, small fitness studio or a personal trainer, these will help you get new clients.
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If you want to sign up more members and increase your gym sales, you're in the right place! Read this blog for the best strategies that have a large impact on your membership sales.
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It’s very common for a gym to use a spreadsheet for managing leads. It’s a free and basic way to add contact info, comments and a checklist. But even the most advanced spreadsheet full of formulas and fancy tricks is still an extremely leaky bucket. Spreadsheets might be free — but they are costing you a LOT more with lost sales, and in this blog article we’re going to show you how.
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Email is a great marketing channel to use – it’s inexpensive and it can really help to convert leads to members. However, there are a few common mistakes fitness businesses make when sending our email marketing campaigns. Read on to learn what they are and how to avoid them.
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Even though you have a steady stream of leads, what’s stopping your sales team from turning them into members? Here are 6 reasons why, including tips on how you can fix it.
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Marketing automation is one of the most powerful tools your fitness club can use to improve efficiency and lead conversion for your business.
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It’s not uncommon to come across a gym that is stuck following up leads and performing sales and marketing tasks manually. Sure, sales targets might be being met (most months) and your current processes might be getting the job done but given the overwhelming evidence that shows gym sales teams who have a CRM outperform those that don’t, it’s incredible how many fitness clubs are yet to make the leap.
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As a small business owner in the fitness industry, there are a million different things on your plate. Staffing, budgets, upkeep of gym facilities and membership numbers are likely some of the biggest items on your agenda. But, in order to ensure you have enough members to make it all worthwhile, you need to market to and convert leads efficiently.
No matter how big or small your fitness club is, all gym owners are familiar with the 5pm rush. For the uninitiated, it’s the hectic few hours after office workers leave their desks for the day and stop at the gym to exercise on their way home. There are the regulars that arrive like clockwork every day to do the same group fitness classes or regular workout routines. And then there are occasional gym-goers or new starters – the ones who look a little wild-eyed and unsure of what they should be doing or where they should be going.
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